Coaching for life and careers beyond the pitch
Helping clubs support their players beyond the pitch
It all starts with a plan
All footballers will transition away from a playing career in the game at some point.
Despite this known certainty, the process of transition – whether they are 16 or 36, leaving an Academy or retiring – can still present challenges.
We believe more can and should be done to help players with the transition process. A growing body of research and studies demonstrate the transformative impact of structured support.
Loss of identity
Mental health challenges
Loss of income or purpose
Social isolation
“Playing against Chelsea and being on the bench for a Champions League match against PSG were incredible moments. At that point, you feel so close to making it as a footballer, so hearing my contract wouldn’t be renewed was devastating.”
What is forward goal?
We help players navigate their transition positively, whether this is continuing to pursue a career in football or exploring other ambitions outside of sport.
We provide expert, evidence-based transition support to help young athletes move forward with confidence and purpose based on a clear plan.
By joining Forward Goal, your club can:
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Protect player wellbeing
during and after release or retirement
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Enhance your duty of care
strengthen your club’s reputation for holistic development
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Provide structured support
including career coaching, life skills and emotional resilience
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Stay connected
with meaningful alumni engagement
Partner with us
Get start nowBy partnering with us, your club can offer meaningful, life-changing support to players who are released or retiring, ensuring they leave not just with memories and medals, but with momentum and prospects.
“My best memory was a tournament in South Korea at 15, playing against teams from around the world. To hear I was being released hit hard, I switched off completely, wondering if I was ever good enough.”
What we offer
We help players navigate their transition positively, whether this is continuing to pursue a career in football or exploring other ambitions outside of sport.
We provide expert, evidence-based transition support to help young athletes move forward with confidence and purpose based on a clear plan.
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Career Coaching
Personalized guidance to help navigate the transition from player to professional.
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Career Coaching
Personalized guidance to help navigate the transition from player to professional.
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Career Coaching
Personalized guidance to help navigate the transition from player to professional.
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Career Coaching
Personalized guidance to help navigate the transition from player to professional.
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Career Coaching
Personalized guidance to help navigate the transition from player to professional.
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Get started →
Why it works
Backed by 27+ years of career transition expertise and grounded in self-determination theory, Forward Goal delivers real results:
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Significant improvements
in confidence, wellbeing and outcomes
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CSAT score 4.9/5
in a Premier League Academy pilot
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Proven success stories
from scholarships to business launches
Let's build a future where no player is left behind.
Forward Goal is more than a programme, it's a partnership. Together, we can ensure your players move forward with dignity, direction and the tools to succeed.